Watermelon is a healthful solution available year-round. A 2-cup serving of juicy diced bites is nutrient-dense and perfect for hydration.
- Vitamins: Watermelon contains vitamin A (8%) which promotes healthy eyes and skin and vitamin C (25%) which boosts immunity.
- Water: Watermelon is 92% water, which helps keep you hydrated.
- Other Nutritional Benefits: Watermelon has only 80 calories per serving and is cholesterol, fat and sodium-free.
The National Watermelon Promotion Board (NWPB) conducted a consumer omnibus survey with Datassentials to gauge consumer preferences regarding watermelon on menus. The method was an online survey of 1,519 consumers, focusing on 1,291 who did not reject watermelon. Objectives were to assess the opportunity for watermelon on the menu, understand consumer preferences for watermelon in foodservice including preferences in applications, preparation, daypart, and seasonality and determine the premium perception of watermelon as it compares to other fruits.
The belief that watermelon is healthy is near-universal. It is also believed to be versatile, pairing well with sweet and savory foods. However, consumers gravitate toward sweet watermelon items like smoothies, juices, and frozen desserts, over savory items like salsa or salads.
About National Watermelon Promotion Board
The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB’s mission is to increase consumer demand for watermelon through promotion, research and education programs. The Foodservice Program strives to place more watermelon on menus year-round, offering menu development and promotion support to operators across the country. Watermelon’s health, value and versatility lend itself to all menus. For additional information, visit https://www.watermelon.org/.