About National Watermelon Promotion Board
The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 1,500 watermelon producers, handlers and importers, NWPB’s mission is to increase consumer demand for watermelon through promotion, research and education programs. The Foodservice Program strives to place more watermelon on menus year-round, offering menu development and promotion support to operators across the country. Watermelon’s health, value and versatility lend itself to all menus. For additional information, visit https://www.watermelon.org/.